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Workplace Options Introduces Work/Life Promotions Kit
First-of-Kind Kit to Help Employee Assistance Programs (EAP) Promote Work/Life Employee Benefits to their Client Employees
Contact:
Christine Hall
chall@capstrat.com
919-882-1998
06 April 2004 – Raleigh, NC – Workplace Options, the leading provider of work/life programs to corporate America, through partnerships with employee assistance (EAP) companies, today announced the availability of the Work/Life Promotions Kit.
With increasing amounts of research showing a high return-on-investment (ROI) for companies who invest in Work/Life employee benefits, it is more important than ever for companies to promote their Work/Life programs and encourage employee participation.
Because the majority of Work/Life programs today are administered by a company's Employee Assistance Program (EAP) provider, employers are increasingly relying on their EAP to help increase the visibility and maintain high employee participation of Work/Life services. However, many EAPs do not have the resources or are not prepared to handle the administrative requirements of an ongoing promotions campaign for Work/Life.
Workplace Options developed the Work/Life Promotions Kit specifically for EAPs to help their client companies promote Work/Life services to their employees. The Kit includes a variety of employee promotions that are easily customized by the EAP for their client company's with respect to content, branding and access information.
The Kit includes samples of various promotional items and a CD Rom with original files of promotional templates in both MS Word and PowerPoint. The templates, which highlight various aspects of Work/Life including child care, elder care, mid-life, wellness, daily living and personal finance, includes:
- Posters: Full-color posters highlighting various aspects of Work/Life.
- Email/Direct Mail Pushes: Full color direct mail pieces in both HTML and Text Employee Orientation Presentations
- Professionally designed slideshows for use during employee orientations.
- Tip Sheets: A variety of Work/Life tip sheets for newsletter articles or handouts at employee benefit fairs.
- The Workplace Options 2004 Promotions Kit also includes original files for marketing collateral that an EAP can use to sell Work/Life benefits to their customers who do not yet have Work/Life services integrated with their EAP.
"Companies who maintain high visibility of their work/life programs realize higher employee participation and a greater return on their employee benefit investments", said Alan King, COO of WPO. "And since the majority of employee's access company sponsored work/life programs through their EAP, it is important for EAPs to take the lead in promoting work/life programs to their client employees. The work/life promotions kit will help EAPs accomplish this goal."
About Workplace Options
Workplace Options helps employees balance their work, family and personal life in order to make their lives healthier, easier and more productive. The company's world-class employee support and work-life services provide information, resources, referrals and consultation on a variety of issues ranging from dependent care, legal and financial issues to stress management and wellness.
Drawing from an international network of credentialed providers and professionals, Workplace Options is the world's largest integrated employee support services and work-life provider. Service centers in Raleigh. N.C., London, Toronto and Dublin support more than 32 million employees in 20,000 organizations, across 170 countries. To learn more, visit www.workplaceoptions.com.
© 2012 Workplace Options, Inc. All rights reserved.
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