Employee recruitment and retention has never been more critical as employers in the Triangle scramble to fill positions in an increasingly hot job market. To compete, employee wellbeing provider Workplace Options (WPO) is employing a unique incentive that taps into employees’ long-term personal and professional goals.
A global company headquartered in Raleigh, WPO provides its clients with a variety of employee wellbeing solutions including mental health support, health and life coaching, professional development, and practical work-life assistance. These services are generally provided via telephone, although video support has gained traction in the last year.
“Finding and retaining qualified counselors in Raleigh capable of providing the high level of support we require is challenging,” explains President and CEO Alan King. “It forced us to think creatively about how we could attract the best and brightest.”
The answer was to offer employees an opportunity to go into business for themselves. While King admits it may sound counterproductive at first, it creates a win-win for both the company and its counselors. “A significant number of counselors want to open up their own counseling practice, but lack the capital required to start-up a business,” explains King. “By helping counselors in this endeavor, by providing office space and administrative support, along with some other practical resources, we can help set them up for success, while also benefiting from their expertise.”
As part of the project, WPO recently opened The Wellness Center, located at 2900 Highwoods in Raleigh. The Wellness Center is a co-working space providing participating counselors with private and group counseling meeting rooms. Counselors who work for WPO at least 20 hours per week can apply to be a part of the program, which also includes reception and scheduling support.
King believes offering this unique opportunity will support his organization’s efforts to recruit licensed counselors, which have intensified over the last 18 months as interest in mental health counseling has grown. Interested individuals who are either licensed counselors or pursuing licensure, can learn more by contacting Careers@workplaceoptions.com
About Workplace Options
Workplace Options helps employees balance their work, family, and personal needs to become healthier, happier, and more productive, both personally and professionally. The company’s world-class employee support, effectiveness, and wellbeing services provide information, resources, referrals, and consultation on a variety of issues ranging from dependent care and stress management to clinical services and wellness programs. Drawing from an international network of credentialed providers and professionals, Workplace Options is the world’s largest integrated employee support and work-life services provider. Service centers in the U.S., Canada, UK, Ireland, Portugal, France, Belgium, UAE, Singapore, Japan, China, India, and Indonesia support more than 70 million employees across 116,000 organizations and more than 200 countries and territories. To learn more about WPO, visit www.workplaceoptions.com.
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